Japan Wants To Help You Make Babies

Worried about Japan’s rapidly declining birthrate, a Tokyo suburb decided to get proactive. The city of Urayasu is allocating £600,000 in public funding to give women discounts on freezing their eggs. The procedure to preserve one’s eggs is costly in Japan, ranging between 500,000 and 600,000 yen. Under this new program, women will pay about 20% of the cost. Hopefully, this “better late than never” approach will be a more effective strategy than the infamous “Do it for Denmark” commercials that aired on Danish TV. 

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