May 03, 2016
CIA Tweets to Make Everyone Uncomfortable
The only thing more bizarre than the CIA hiring a social media manager is a social media manager thinking it would be a good idea to “live tweet” the military raid that killed Osama bin Laden as if it were happening today. Despite widespread criticism and a little mockery, the CIA stands by the notion that pretending to relive such a complicated time in American history is good for internet marketing. They even tried to get the hashtag #UBLRaid trending, which many found distasteful. Sure, it was wildly inappropriate, poorly executed and a little disturbing, but they did succeed in driving engagement.
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